Mother Nature Network

Mother Nature Network
Type of site
News and information related to sustainability and responsible living
Available in English
Headquarters Atlanta
Created by Joel Babbit & Chuck Leavell
Slogan(s) "Improve your world"
Launched 2009
Current status Active

Mother Nature Network ( is the most visited for-profit website in the world for news and information related to sustainability. Founded in 2009 by former marketing executive Joel Babbit and Rolling Stones keyboardist Chuck Leavell, it is the flagship property of Narrative Content Group, whose equity partners include CNN and Discovery Communications.[1]

MNN generates more than 7 million visits per month and Narrative Content Group properties generate more than 10 million visits per month.[1] MNN is ranked #3 among environmental websites.[2]


As opposed to the technical and academic approach of most sites focused on sustainability, MNN is designed for a mainstream audience—with content that is easy-to-understand, non-political, and engaging. It covers a wide range of topics beyond traditional "green" issues – including family, pets, travel, health, home, and food.[3][4]

Board of directors

Business model

MNN sells no traditional advertising, following instead a content marketing, sponsorship oriented model.[3] Sponsors include:

Nonprofit partners

MNN has worked with a wide range of nonprofit organizations, including:


  1. 1 2 " Analytics" SimilarWeb. Retrieved 2015-08-02.
  2. "Top 50 sites in the world for Science > Environment" SimilarWeb. Retrieved 2015-08=02.
  3. 1 2 "Has Mother Nature found key to Web success?," USA Today (2012-12-24)
  4. "Mother Nature becomes a dot-com," The Atlanta Journal-Constitution (2008-07-20)

External links

This article is issued from Wikipedia - version of the 11/14/2016. The text is available under the Creative Commons Attribution/Share Alike but additional terms may apply for the media files.